About Caraa
Caraa is a lifestyle brand born in the heart of New York City, created by two driven founders—a designer and an entrepreneur—united by their love for timeless design and purposeful creation.
Our Story
Meet Carmen and Aaron, the dynamic duo behind Caraa. Carmen, with a background rich in art and entrepreneurship, always had a creative spirit. As a child, she was known for her imaginative doodles, even setting up a small table at her family’s restaurant to sell her artwork—her first customer was the chef! Her journey led her from Spain to the iconic fashion schools of Central Saint Martins and Parsons in New York, where she honed her craft and earned recognition with a CFDA award.
Aaron, raised in Spain like Carmen, embraced fashion early, favoring Vogue over comics. With a successful career running billion-dollar businesses, he felt it was time to return to his first love: fashion. Inspired by Carmen’s vision, he aimed to build a brand with lasting impact. Together, they founded Caraa, a brand designed to fit seamlessly into the modern woman's life. We understand that life is busy, and our mission is simple: to create bags that are as versatile and resilient as the women who carry them. Whether you’re heading to work, traveling, or spending time with loved ones, Caraa bags adapt to your day.
“Our mission is simple: to create bags that are as versatile and resilient as the women who carry them.”
Our Designs
Our designs reflect our team's hard work, creativity, and passion. Each piece is thoughtfully crafted with a deep attention to detail—designed not just to look good, but to serve a purpose. Caraa has been embraced by people around the world, from everyday heroes to celebrities, and can be found in top stores globally.
Caraa is more than a brand; it’s a celebration of women who juggle it all. We’re here to help make the journey a little lighter, one thoughtfully designed bag at a time.
Our Story
Meet Carmen and Aaron, the dynamic duo behind Caraa. Carmen, with a background rich in art and entrepreneurship, always had a creative spirit. As a child, she was known for her imaginative doodles, even setting up a small table at her family’s restaurant to sell her artwork—her first customer was the chef! Her journey led her from Spain to the iconic fashion schools of Central Saint Martins and Parsons in New York, where she honed her craft and earned recognition with a CFDA award.
Aaron, raised in Spain like Carmen, embraced fashion early, favoring Vogue over comics. With a successful career running billion-dollar businesses, he felt it was time to return to his first love: fashion. Inspired by Carmen’s vision, he aimed to build a brand with lasting impact. Together, they founded Caraa, a brand designed to fit seamlessly into the modern woman's life. We understand that life is busy, and our mission is simple: to create bags that are as versatile and resilient as the women who carry them. Whether you’re heading to work, traveling, or spending time with loved ones, Caraa bags adapt to your day.
“Our mission is simple: to create bags that are as versatile and resilient as the women who carry them.”
Our Designs
Our designs reflect our team's hard work, creativity, and passion. Each piece is thoughtfully crafted with a deep attention to detail—designed not just to look good, but to serve a purpose. Caraa has been embraced by people around the world, from everyday heroes to celebrities, and can be found in top stores globally.
Caraa is more than a brand; it’s a celebration of women who juggle it all. We’re here to help make the journey a little lighter, one thoughtfully designed bag at a time.